Roll-up banners or pull-up banners are one of the most popular items for any event or trade shows due to their convenience and ease of customization.  Available in various sizes, they are not only easy to transport with their retractable mechanisms but also portable enough to bring around. To maximize their effectiveness, it’s important to ensure your roll-up banner designs are visually appealing and capable of attracting your target audience. Read on to find out essential design tips to create an impactful roll up banner.



Roll up banner designs for corporate event sharing

 

1. Logo on Top

It’s easy to overlook this but a basic tip is to always have your logo on top. Due to the vertical nature of a roll-up banner, the first thing people notice would be information at the top. So positioning your logo on the top of the banner will ensure it’s the first element people see and stays top of mind. 

 

2. Information Flow

People read from top to bottom so the flow of information should be following this pattern as well. Ensure the most important details are up top and subsequent information follows in a logical and clear order so it’s also easy for people to quickly absorb the information and what you have to offer.

 

3. Colour Combination

Colours are another important element to help you stand out from the crowd. Incorporate your company colours into the banner design to not only corporate branding but also have consistency across all your marketing collaterals. Consistency in your branding gives a professional and reliable impression while also allowing easier brand recognition. 

 

4. High Resolution Images

Roll ups are larger than standard print materials and it’s important to provide images in high resolution of at least 300 PPI so the printed images maintain clarity and detail, thus enhancing their visual impact and convey a sense of professionalism that leaves a positive impression on the attendees.



Roll up banner for fruit juice sale at a trade show event

 

5. White Space and Typography

Appropriate spacing and font selection are essential when designing a stand-up banner. White space helps keep your design clean and uncluttered, allowing key elements to stand out. Avoid overcrowding your banner with excessive information - focus on including important details to maintain a visually aesthetic and professional look. Pick a font size and style that is legible from a distance. Stick to fonts that align with your corporate identity to ensure consistency in your branding.

 

6. Unique Banner Design

Don’t be afraid to experiment with unique layouts and creative designs. While it’s easy to use a standard template, they may not help your banner stand out in a crowded space. Go beyond typical designs and create a unique layout that reflects your brand personality and attracts attention. A distinctive design can make a lasting impression and give you the edge over your competitors.

 

7. Right Banner Size

When designing your roll up banner for printing, always keep the size in mind so your design is created for that specific size from the start. Ensure your design is tailored to fit the banner dimensions so all elements are proportionate and visually balanced. This will help avoid any design issues when it goes to print. Also take into consideration the purpose of your banner so the size supports the intended impact and visibility.

 

8. Experiment, Experiment, Experiment

Before finalizing your roll up banner, it’s crucial to test and check the design thoroughly before printing. Choose a professional printing company in Singapore that can help you address any issues before printing. Gogoprint Singapore offers print previews, allowing you to double check your design at the intended print size and ensure everything looks perfect prior to printing.

 

A well-designed roll-up banner can significantly boost your brand’s visibility at events, trade shows or any venues with large crowds. By carefully considering the factors above, you can create a visually attractive and effective display that captures attention and elevates your brand’s presence in your audience’s mind. Get started with these tips today and contact us for high quality print that brings your vision to life.