With the world constantly evolving, businesses are required to keep up with the latest trends to grow. Despite that, printing marketing materials remains an effective marketing tool to help businesses grow. They are affordable and versatile, enabling businesses to build credibility and boost revenue. This article talks about the various cost-effective print marketing materials that are a must-have for all small businesses.

Affordable and Effective Print Marketing Materials for SMEs

Here are some of the print marketing materials that are affordable and suitable for SMEs: 

1. Name Cards 

Name cards, or business cards, are essential print marketing materials for any business. It’s a great way to network with potential clients, suppliers, and important stakeholders. They represent your brand and give a first impression. 

On the name cards, they typically include all your business details such as contact information and services or products. Hence, ensure all the information is accurate. The design should also be clean, clear and easy on the eyes. The design should also be aligned with your brand. 

2. Flyers 

Flyers are another simple and effective marketing printing material as they are versatile and can be quickly distributed to the target audience. They are useful to promote services or new products. 

There is ample space on flyers to include important information to attract the attention of your target audience. Therefore, include an attractive headline and call-to-action (CTA) so that the person reading it will be drawn to find out more about your business. 

3. Stickers 

Never underestimate the power of stickers. They may be small in size, but they are effective in spreading brand awareness and have a big impact on your target audience. Stickers won’t cost a bomb as well and can be customised according to your preferences in terms of colour, size and design. Consider adding your brand’s logo so that people can recognise where the stickers are from.

4. Leaflets & Catalogues 

Leaflets and catalogues are affordable yet effective print marketing materials for businesses that wish to share detailed information about their products or services. These materials are generally bigger compared to flyers and consist of many pages. Leaflets and catalogues are usually given to a suitable target audience who are highly likely to convert and engage with your business. 

5. Postcards 

For something more personal, postcards are a great way to build a closer bond with your customers. They are sent via traditional mail instead of digitally, adding a personal touch to your marketing strategies. Printing postcards doesn’t cost a lot, either. Include a special discount or promo code so that they will be inclined to engage with your business. 

6. Roll Ups & Banners 

If you plan to print marketing materials for events, physical store promotions or tradeshows, roll-ups and banners would be ideal. They are large and able to showcase details about your services or products. It is also visible from afar and can attract your target audience to find out more. The design should be eye-catching and have impactful text or visuals to engage customers.

Tips for Maximising Marketing Strategies Performance with Print Marketing

Boost your marketing strategy performance with print marketing by following these helpful tips: 

1. Keep the Design Simple but Eye-catching 

Don’t overcomplicate your print marketing material designs - keep them simple yet attractive. The key is ensuring the layout is minimalistic, clean and concise. It should be easy to read and portray your brand’s identity. At first glance, your target audience should be able to know what your design is about. 

2. Combine Digital Platforms with Offline Marketing

Implement digital platforms with your offline marketing strategies to combine digital and print marketing materials. This will encourage visitors to engage with your digital assets, and stay connected digitally. 

For instance, you can implement QR codes that lead to your website or social media platforms on your print marketing materials. That way, you can capture their attention and make them interested to know more about your brand.

3. Use High-Quality Printing Services

Nobody likes to view low-quality print materials. If the design is bad and the print quality is low, people can’t be bothered to learn more about your brand and what you offer. It’s important to engage with excellent printing services such as Gogoprint which provides affordable printing services using high-grade print material, ensuring your marketing strategies are effective. 

Conclusion 

Incorporating print marketing materials as part of your marketing strategy doesn’t have to be expensive. To grow your small business and boost revenue, ensure you include some of these cost-effective solutions that will surely do wonders in the long run.

Get your print materials printed by Gogoprint today, a leading online printing company in Southeast Asia (SEA)!