Roll up banners are one of the most cost-effective and high-impact marketing tools for any business due to their portability, convenience and high-impact visuals. Their many benefits make them a staple in trade shows, events or even retail marketing. In this guide, we’ll cover what are roll up banners, their benefits and key design tips for roll up banners.

What is a roll up banner?

A roll-up banner (also known as pull up banners) is a self-standing, retractable display printed on vinyl or synthetic paper, typically used for promotions, events and branding. The banner retracts into the base, which also comes with a carry-on bag, making it easy to transport and set up. 

Benefits of Roll Up Banner

1. Visibility

A roll up banner comes in large sizes, standard being 85-200cm. Their large size ensures they are easy to spot even in a crowd, making visibility one of their top assets. Combined with eye-catching visuals and bold messaging, they become an unmissable display with instant impact.

2. Convenience

Unlike traditional signages that require complex setup, roll up banners can be easily and quickly assembled with its retractable mechanism. Pull the display from its base, attach to the support pole and you’ll have a professional-looking banner ready to go within seconds. They’re also easy to keep, after the event is over, just retract the banner into its base and the provided carry-on bag for safe storage, so they’ll be protected for future use.

3. Affordability

Roll up banners are also significantly cost effective compared to other displays or signages like billboards or posters that may require recurring costs. As they are durable and reusable for multiple events, they are a great investment, allowing businesses to maximize their returns across multiple events. For businesses who are looking to boost brand awareness without overspending, roll up banners are an excellent choice.

4. Portability 

One of roll up banners’ biggest advantages is their portability. Their lightweight and compact designs make them easy to carry around and transport. They usually come with a free carry-on bag, allowing effortless movement between trade shows and events for any business on the go. Their compact size when retracted also makes them easy to store, requiring minimal space in offices or even cars.

Artwork Guide

Creating a professional and stunning roll up banner starts with the right artwork setup. Prepare your design with the correct print specifications is not only essential for high-quality results but also saves time and money by avoiding print issues.

1. Size and Bleed Requirements

Standard roll up banner size: 85 x 200 cm 

Bleed: 3mm on all sides

Safety margin: 4cm on top & bottom

It’s important to prepare your design in the correct print size to avoid any printing issues. If your print provider offers templates, make use of them as they include all the essential guidelines like bleed, trim lines and safety margins. The safety margin is 4cm  within the print area but positioned near the edges. Always have important logos and elements inside the safe zone to avoid them being cut off after printing.

2. Resolution

Prepare your design at 300 PPI resolution is essential for crisp images and sharp visuals. However due to its large format, 200PPI is still an acceptable resolution. Most large prints are viewed from a distance, so ultra-high resolution isn’t always necessary. 

3. Design Layout & Key Elements

When designing a roll up, always consider information should flow from top down. The top section should contain the most important details like your logo or headline. The middle section with key information of the banner, such as the product or service showcase. And the bottom section highlights the call to action (CTA) with your contact details, website or QR codes when necessary. Keep text minimal and use high quality images to stand out.

4. Choose Right Fonts & Colours

As roll ups are large prints, it’s essential to use large bold fonts that are legible from a distance. Keep text above 24pt size to avoid reading issues. Use high-contrast colours for better visibility and stick to your brand colours for consistency.

Once your design is ready, bring it to life with high quality roll up banner printing at Gogoprint! We offer affordable and professional roll up banner printing services in Singapore, ensuring high quality prints with durable materials and vibrant colours. Need help with the design? Our expert team also provides custom design services to give your brand a professional touch.